by Christina Jovanna Olivarez | May 6, 2020 | Instagram Marketing, Social Media Tips + Trends
User-Generated Content is one of the most popular forms of content on social media. What is User-Generated Content? User-Generated Content (UGC) is content such as photos, videos, testimonials, reviews, etc, produced by the brand’s audience rather than the brand...
by Christina Jovanna Olivarez | Apr 19, 2020 | Social Media Tips + Trends
One thing is sure; your brand must have a social media presence. If you’re a small business, managing social media with a small team, you might find it challenging to find software and tools that are cost-effective. Here are several must-have tools that are...
by Christina Jovanna Olivarez | Apr 1, 2020 | Instagram Marketing, Social Media Tips + Trends
Social Media can help expand the reach of your message. A social media strategist has experience piecing together content for each platform and knows how to map out your messages strategically. But what happens when your brand finds itself dealing with a crisis? Take...
by Christina Jovanna Olivarez | Mar 18, 2020 | Social Media Tips + Trends
In today’s society, we can break any news about our brand right at our fingertips. Social Media has changed the way to receive real-time news and event updates. Consumers & attendees will more than likely flood your DMs and message inboxes first, asking...
by Christina Jovanna Olivarez | Mar 4, 2020 | Social Media Tips + Trends
Influencer Marketing has now become widely popular among brands, more so micro-influencer marketing. But what is a micro-influencer? Hubspot defines a micro-influencer as individuals who have between 1,000 and 10,000 followers on social media. There is so much value...
by Christina Jovanna Olivarez | Feb 20, 2020 | Social Media Tips + Trends
It’s no secret that social media changes almost every day. Every marketer knows how important it is to adapt and do market research to make sure current strategies are effective. I’ve always been transparent with my audience about where I find all of the...
