“The impact of Christina’s coaching goes far beyond strategy. Her guidance helped me step into a version of myself I didn’t even know was possible. She doesn’t just teach visibility, she activates it, culturally and personally. Every woman of color leader needs someone like Christina in her corner. This work is transformative.”
It was a full-circle moment of finally being in a space built for us, at Hustle + Socialize, by someone who truly understands what it means to be a Latina/woman of color navigating business and leadership. Every detail reflected Christina’s vision and cultural intention. I left with powerful connections, renewed confidence in my voice, and a deeper sense of belonging I didn’t know I needed. This was about seeing myself reflected at the front of the room. That kind of visibility is priceless.”
As a Latina navigating business leadership, I’ve rarely experienced spaces where both my ambition and my identity were honored. Christina created that space. Her training was packed with strategy, value, but what truly shifted everything was how deeply seen I felt. I left not only with actionable personal brand clarity, but with a renewed sense of power in my voice, my story, and my visibility as a woman of color entrepreneur.
With over a decade of impact as a 4x award-winning coach and strategist, I’ve helped thousands of Latinas and Women of Color become seen, paid, and respected for who they already are, earning recognition from CNN, USA Today, and the San Antonio Business Journal, growing a 55K+ community, and generating millions in visibility and opportunity for those in my orbit.
AS SEEN IN
You’re not here because you need another visibility checklist, personal branding bootcamp, or to be told how to hustle harder.
You’ve already done that.
You’ve built the business. You’ve led the rooms. You’ve worn every hat and broken every mold. But if you’re honest?
You’re still feeling unseen in the places that matter most.
Not because you’re not good enough, but because the spaces weren’t built for you to be fully visible as the brilliant, culturally rooted, emotionally intelligent woman you are.
What you need now isn’t another performance-based blueprint. You need proximity to a coach who sees the real you, the leader, the visionary, the woman whose presence shifts rooms even when she’s been conditioned to stay quiet.
I work with high-achieving Latinas and Women of Color who are ready to stop shape-shifting and start leading visibly, powerfully, and on their terms.
We clarify your message. Recalibrate your identity.
And build a visibility strategy that reflects who you are, not just what you do.
This is coaching that centers your nervous system, your story, your pace, and your power.
Because you weren’t meant to play small, you were meant to lead loudly, and be richly compensated for who you already are.
If you’re ready to be seen without shrinking, this is your invitation. Let’s build your next level, on your terms
Ready to get started?
Here’s how we can work together:
The Podcast: Unapologetically Visible™
Unapologetically Visible™ is my signature podcast for powerhouse Latinas and Women of Color who are ready to lead out loud, be richly compensated for their presence, and rewrite what visibility looks like in our culture. Each episode is a blend of identity-first coaching and cultural leadership truths. We’re talking about building powerful personal brands, leadership, and visibility, the kind of permission that shifts your nervous system and your next move.
Speaking
Book Christina for Your Stage, Team, or Community | Whether it’s a keynote, panel, or leadership training, I bring culturally-rooted insight, strategic visibility frameworks, and lived experience as a Latina leader building legacy in real time. Perfect for conferences, organizations, universities, and brands that are ready to center powerful conversations around visibility, identity, leadership, and equity for Women of Color. If you want your audience to walk away activated, clear, and connected, let’s talk!
Coaching
Proximity-Based Coaching for High-Achieving Latinas & WOC Founders | My coaching containers are designed to help you clarify your voice, recalibrate your visibility identity, and build a brand that mirrors your real power, not just your past performance. From identity intensives to high-touch private mentorship, this is where strategy meets soul, and where your leadership becomes fully visible. If you’re ready to stop shrinking and start leading in public, I’m ready to work with you!
Christina’s coaching didn’t just improve my LinkedIn; it completely transformed how I see and share my voice. Within weeks, my reach increased by over 150%, and I secured high-profile event partnerships I once thought were out of reach. With over 17 years of leadership, I finally felt I had mastered my voice online. Christina helped me lead with that truth, and that visibility changed everything.
Christina’s personal branding training lit something in me I didn’t even realize had gone quiet. For the first time, I felt seen, not just as a business owner, but as a Latina leader with a story that matters. I left not only motivated, but also committed to doing more for my own brand and committed to sharing more of my personal narrative and expertise because of the standard she sets.
Christina’s coaching unlocked a level of visibility I didn’t think was possible. Her ability to combine strategic data with deeply personalized support helped me get crystal clear on how to position myself as a speaker and thought leader. Because of her guidance, I’ve landed speaking engagements and podcast interviews I once only dreamed of. But more than that, I finally see myself as someone worthy of being visible, and that shift changed everything.
Hi, I’m Christina Olivarez, and for me, visibility was never just about being seen. It was about being heard. And never having to change who I was to fit someone else’s version of success.
I thought my career path would begin in broadcast television. I had the drive, the presence, the voice. But after rejection after rejection, I realized I didn’t need a seat at someone else’s table; I could build my own.
So I did.
I launched two companies from scratch: The Social Butterfly Gal and Hustle + Socialize. Over the last decade, I’ve coached thousands of powerful women, filled rooms with community, and helped Latinas & Women of Color take up space with strategy and an unapologetic presence. I’ve stepped onto the TEDx stage, won multiple awards for digital strategy, and was named Woman Business Owner of the Year by NAWBO San Antonio in 2023. I’ve been featured in places like CNN and USA Today—but none of that compares to what lights me up most:
Helping you confidently claim your story, your voice, and your impact.
I know what it means to feel unseen in your own brilliance. I know what it takes to rise above the noise and lead boldly, with cultural pride and personal power. That’s why I’m committed to helping high-achieving Latinas and Women of Color like you stop playing small and start owning the room.
My mission is simple: To help you become the sought-after, strategic, visible leader you were born to be.
Let’s Build Visibility That Honors the Life You’re Called to Live.
You’ve already proven yourself. You’ve already carried more than you were ever meant to. Now it’s time to build visibility that reflects who you are, not who you’ve had to be.
You’re not here to play by outdated rules of success. Because the truth is, you don’t just want a business that pays well. You want one that aligns with your pace, your values, your joy, and your next chapter. You want visibility that doesn’t extract, but expands, and that aligns with the lifee and legacy you’re creating.
Coaching with me is where your presence becomes your power.
In my orbit, coaching is personal. We don’t force formulas. We don’t contort your story. We amplify your real voice, the one that’s been there all along, waiting to be fully seen, heard, and respected.
My coaching isn’t just about strategy. It’s about identity recalibration, so your visibility reflects the woman you’ve already become.
Whether we’re refining your leadership voice, mapping a brand story that commands premium rooms, or removing the noise from your message so your audience feels you, our work together is built around alignment, not algorithms
It’s visibility for your next era, grounded in cultural pride, emotional maturity, and the kind of self-trust that money can’t buy.
This is for the Latina or Woman of Color who’s no longer shrinking her presence to make others comfortable.
She’s not waiting for permission anymore; she’s building a legacy on her own terms.
