AS SEEN IN:
Started From The Border Now We HERE…
My journey into entrepreneurship was by ACCIDENT. I grew up on the South Texas/Mexico Border along the Rio Grande Valley in Mission, TX. (PURO 956) Growing up, I always had a microphone in my hand and loved performing and being on stage. At age 8, I had developed a love for broadcast television while at the same time had discovered the wild west that is the Internet. In the AOL Era, that’s where I started to craft my very first personal brand, “IcEAnGeL4891,” and was at the forefront of community building when I started to engage with others in various messaging boards and chat rooms. Through this, one thing always remained true: My visibility was always about owning myself. Unapologetically.
When I was in college, I was laser-focused on one thing: a career in broadcast television. I wanted to tell stories that mattered, represent my community, and be seen, really seen. I was ambitious, driven, and ready. I did all the “right” things: got the internships, job shadowed, built my connections, etc. When I graduated in 3.5 years, I was ready to take on the news industry. But rejection after rejection reminded me that traditional/legacy media wasn’t designed for someone like me. I had been told by countless news directors that I wasn’t polished enough and that I wasn’t palatable enough. I was “too much” and “not enough” all at once.
So instead of feeling like I wasn’t getting a stage to amplify my voice, I took matters into my own destiny, and built my own stage.
Stepping Into My Power: SBG & H+S
In 2015, I founded The Social Butterfly Gal, a blog that then became a, social media management company (2015-2021). For the first couple of years of the company, I was managing the social media of prestigious clients, including Fiesta San Antonio, San Antonio Fashion Week, Urban Bricks Pizza Co, & other regional clients. During this period, I was always speaking at events & conferences and adding coaching and consulting to the brand. I was networking a lot at the time, and every time I networked or stepped into a space, I realized another truth: I was often the ONLY Latina in the room. Noticing just how invisible our visibility & voices were. I got frustrated. But instead of complaining about it on Facebook (which I did) I took ACTION. And once again, built my own table
In 2018, I founded Hustle + Socialize, the premier leadership and business conference for Latinas and Women of Color. For the first four years of the company, I co-owned it with my best friend. Navigating the challenges of the pandemic, along with the fact that I was ready to let go of managing social media. During the pandemic timeline I started to dive head on into coaching. I was attracting high-achieving women who were craving not just social media marketing, but meaning. They didn’t want followers. They wanted visibility. They didn’t want more content. They wanted clarity, confidence, and strategy.
In 2022, my best friend decided to leave the company, to run for office, and just like that, I knew I was being called to step into my power and evolve.
Unapologetically Visible
In 2023, I took 100% ownership of H+S, brought it under the umbrella of SBG, and rebranded with a renewed mission: To empower Latinas and Women of Color to become unapologetically visible—through strategic coaching, culturally rooted leadership, and identity-first brand building. And over the last 10 years, I’ve grown a movement. I’ve coached thousands of Latina & Women of Color leaders who’ve gone on to book & land five-figure speaking engagements, scale into multiple six-figures, and walk into leadership roles with a brand that speaks before they do.
I’ve been on the TEDx Stage, featured in USA Today, CNN, and countless podcasts. I was awarded Woman Business Owner of the Year by NAWBO San Antonio in 2023.
I’ve helped thousands of Women of Color Founders step into their next era—and every time, I’m reminded that this is so much bigger than me.
SBG & H+S MISSION & VISIONMISSION
At Christina SBG, LLC, this is where high-achieving Latina & WOC rewrite the rules of hustle, visibility, leadership & legacy. Through the power of 1:1 coaching, speaking, podcast, intimate live events, & content that cuts through the noise, I help my clients go from best kept secret to highly visible leaders. The intention and purpose is to help you show up unapologetically visible and richly compensated for being who you are.
VISION
To redefine what leadership, wealth, and visibility look like for Latina and WOC founders by becoming the most trusted personal brand ecosystem for culturally-rooted, energetically aligned coaching, thought leadership, and mentorship. SBG & H+S will become the blueprint for a new generation of Latina and WOC entrepreneurs to thrive on their terms, without burning out, shrinking, or compromising their identity.
Visibility with Confidence
I believe in the power of visibility as a catalyst for leadership and opportunity. My work is grounded in encouraging women of color to be unapologetically seen and heard, helping them to amplify their voice to shine in spaces that often overlook them.
Community-Centered Empowerment
I value collaboration over competition and champion the idea that women of color are stronger together. The Social Butterfly Gal & Hustle + Socialize fosters a sense of belonging, connection, and mutual upliftment among minority businesswomen
Leadership with Purpose
I stand for leading with integrity, authenticity, and a commitment to creating impact. My approach encourages women of color to align their leadership with their values and to always operate with intentionality.
Equity and Representation
At the heart of everything I do is the belief that equity and representation matter. My commitment is to champion d
Community Impact & Press Features
Won 4 industry awards, including 2023 Woman Business Owner of the Year (NAWBO SA). Named Top Executive Coach & People on the Move By The San Antonio Business Journal. Featured in USA Today, Harness Magazine, Voyage Magazine, San Antonio Woman- Role Model Feature, and more. I’ve built a 55K+ community across social and digital platforms, I’ve coached thousands of Latina and Women of Color founders, helped my clients land five-figure clients, speaking engagements, podcasts, and high-caliber brand presence, and built visibility platforms that have generated millions in economic opportunity. Below are several press features, including my TEDx Talk, media & television appearances, and highlights from my annual live event, Hustle + Socialize. (Visit my speaking page to view my speaker features & podcast appearances)
Unapologetically Visible- The Podcast
For Latinas & WOC Founders: Personal Branding, Visibility, & Leadership.
Welcome to Unapologetically Visible, the podcast for high-achieving Latinas and Women of Color Founders who are done being the best-kept secret. Every week, on this podcast, we’re unpacking what it means to lead visibly and be richly compensated for being who you already are. You’ll hear raw solo episodes, real talk about the ups and downs of entrepreneurship and building a brand from the ground up, behind-the-scenes lessons from my own visibility journey, and powerful interviews with women rewriting the rules, just like you. We’ll dive deep into topics such as personal branding, nervous system-led business growth, visibility lessons, how to build a brand that doesn’t burn you out, but sets you free, etc.
So if you’re ready to take up space unapologetically, this podcast is your permission slip. Subscribe now.
