I'm Christina!

Social Media Strategist & Consultant
Online Marketing Expert
Community Builder

 Dedicated to building strong brands
and experiences online and in-person

If you’re struggling to establish authentic connections with your audience, if you’re needing to increase brand awareness, if you’re wanting to build consumer trust, if you’re wanting to stay top of mind, if you’re struggling to adapt to new digital trends, if you’re wanting to increase sales, if you’re needing someone who knows how to build effective social media strategies, If you’re wanting a digital strategy that compliments your business goals…

That’s where I come in! 

The Social Butterfly Gal’s mission is to provide you with the strategies, tactics, comprehensive framework, and solutions you need to drive attendance and consistently attract high-performing engagement on social media platforms.

Hi, I’m Christina Jovanna Olivarez!

I’m a social media strategist & consultant, founder of The Social Butterfly Gal and co-founder of Hustle + Socialize.

You have a story, and it needs to be told, especially on social media. How do you share it effectively? That’s where I come in. I use data-driven strategies to create hype for your event & brand. I provide the strategies, tactics, comprehensive framework, and solutions you need to drive attendance and consistently attract high-performing engagement on social media platforms. My expertise is in the wheelhouse of social media marketing, business development, community building, and women empowerment.

I became passionate about the digital marketing industry at a young age. While my degree is in Broadcasting, I started to notice a shift in the industry moving more towards digital as soon as I graduated from college.  In 2015 I founded The Social Butterfly Gal aka SBG.  SBG focuses on providing Social Media Marketing & Digital Strategies to amplify your brand’s presence. Through my social media marketing services, I’ve had the opportunity to consult with leading national events and brands on social media strategies that have organically increased engagement, attendance and have reached millions of audiences on social.  My Social Media & Online Marketing expertise has landed me podcast appearances and speaking engagements at conferences, panels, and college campuses.

In addition to my social media consulting business, in 2018 I teamed up with my best friend of 20 years, Michelle Vallejo to co-found Hustle + Socialize. Hustle + Socialize a unique professional development conference that inspires and activates entrepreneurial women through personal and professional skill-building.

When I’m not behind a laptop or doing things “for the gram”, you can find me volunteering my time to mentoring young girls, engaging with the city leaders and finding ways to better serve my community. In my spare time, you can find enjoying life with my husband Pete and my cat Maddy. 

SBG Core Values











Things You’d Learn About Me Over Coffee

I have a bubbly personality and love to empower those around me.
I married my college sweetheart, Pete, on December 2, 2017.
I LOVE cats! I have a tuxedo cat named Maddy. And one day I would love to open a cat cafe or coffee shop.
My choice of coffee is an iced vanilla latte with cinnamon.
Dancing gives me life.
I love to take time for self-care: journaling & meditating are my jams!
I’m obsessed with Britney Spears, Justin Timberlake, Grey’s Anatomy, and 90s/2000s music.
Oprah, Shonda Rhimes, Robin Roberts and Michelle Obama INSPIRE ME!
I still order from the kids menu at restaurants (Chicken Fingers and Mac-N-Cheese…yes, please!)
One of my goals is to publish self-help books for young women.

Let's Connect!

Questions or just want to say hello? Email me at Christina@thesocialbutterflygal.net