I'm Christina!

Social Media Strategist & Consultant
Online Marketing Expert
Community Builder

 Dedicated to building strong brands
and experiences online and in-person

If you’re struggling to establish authentic connections with your audience, if you’re needing to increase brand awareness, if you’re wanting to build consumer trust, if you’re wanting to stay top of mind, if you’re struggling to adapt to new digital trends, if you’re wanting to increase sales, if you’re needing someone who knows how to build effective social media strategies, If you’re wanting a digital strategy that compliments your business goals…

That’s where I come in! 

The Social Butterfly Gal’s mission is to provide you with the strategies, tactics, comprehensive framework, and solutions you need to drive attendance and consistently attract high-performing engagement on social media platforms.

Hi, I’m Christina Jovanna Olivarez!

I’m a social media strategist, Owner of The Social Butterfly Gal and Co-Owner of Hustle + Socialize.

My expertise is in the wheelhouse of social media marketing, online branding, community building, and women empowerment.

As a social media strategist, I work with your brand to provide the strategy, tactics, comprehensive framework, and solutions you need to attract high-performing engagement on social media platforms consistently. I’ve achieved success with leading national events and brands such as Fiesta San Antonio, City of San Antonio, Downtown San Antonio, Howl at The Moon, LLC, San Antonio Start-Up Week, to name a few. My social media expertise has led me to speak at various conferences, summits, corporate retreats, and appearances on business & social media podcasts.  

In addition to my social media business, I teamed up with my best friend of 20 years, Michelle Vallejo, to co-found Hustle + Socialize. Hustle + Socialize is the premier homegrown Women’s Entrepreneurship Conference of Texas. H+S drives impact and change for the women of Texas by organizing business leaders, teaching business tools, and putting proven solutions to the test in order to LEVEL UP and advance more women into business leadership than ever before.

After spending more than 10 years in Digital Marketing, I understand what drives business and how to spread brand awareness efficiently for optimum promotion. I utilize a brand marketing plan while working closely with clients and ensuring all work-in-progress is clarified. I also utilize social media data and perform various social media marketing campaigns to generate organic and engaging content.

I was born and raised in Mission,TX in the Rio Grande Valley. I hold a Bachelor’s Degree in Mass Communication-Electronic Media from Texas State University. I also have several certifications including Social Media HubSpot Academy Certification, National Institute for Social Media, Certification, and WBC LiftFund Business Accelerator. I’m a three-time nominee for NAWBO’s Women Business Owners Award, a nominee for Rising Tide Society’s 20 on the Rise,  and a nominee for San Antonio Entrepreneurship Week- Community Developer of the Year Award.

When I’m not behind a laptop, you can find me taking selfies with my cat, Maddy,  exploring San Antonio & traveling and drinking coffee at local coffee shops with my husband, Pete.
Follow me on Instagram @TheSocialButterfly Gal and on Twitter @ChristinaSBG.

SBG Core Values











Things You’d Learn About Me Over Coffee

My Enneagram number is a tie between a 6 and a 3. 
I married my college sweetheart, Pete, on December 2, 2017.
 We have a tuxedo cat named Maddy. 
My choice of coffee is an iced vanilla latte with cinnamon.
I’m scared of fireworks & thunderstorms.
I love a great Netflix documentary. 
I’m obsessed with Britney Spears, Justin Timberlake and 90s/2000s music.
If I could eat one thing for the rest of my life it would be Chicken Strips. 

Let's Connect!

Questions or just want to say hello? Email me at Christina@thesocialbutterflygal.net