I'm Christina!

Social Media Consultant
Online Marketing Expert
Community Builder

 Dedicated to building strong brands
and experiences online and in-person

If you’re struggling to establish authentic connections with your audience, if you’re needing to increase brand awareness, if you’re wanting to build consumer trust, if you’re wanting to stay top of mind, if you’re struggling to adapt to new digital trends, if you’re wanting to increase sales, if you’re needing someone who knows how to build effective social media strategies, If you’re wanting a digital strategy that compliments your business goals…

That’s where I come in! 

The Social Butterfly Gal’s mission is to help you achieve greater visibility online with intentional social media strategies.

Hi, I’m Christina Jovanna Olivarez!

I’m a social media consultant, founder of The Social Butterfly Gal and co-founder of Hustle + Socialize.

I help established brands achieve greater visibility online with intentional social media strategies. My expertise is in the wheelhouse of social media marketing, business development, community building, and women empowerment.

Passionate about all things digital, I jumped into the digital marketing scene in 2012. Intrigued by the way brands were transitioning into social media marketing, I adapted to new social media platforms, learned ethical & relevant best-practices and continued to master my craft in social media strategy & management.

In 2015, I founded The Social Butterfly Gal. SBG focuses on helping established brands and female entrepreneurs achieve greater visibility online. Through my social media marketing services, I helped Fiesta San Antonio triple their social media engagement during the 2018 season integrating influencer marketing into their social media strategy plan. I’ve also worked with SA LIVE, KSAT-12s top rated lifestyle program and Yelp San Antonio among other local and regional brands. My expertise has landed me podcast appearances, speaking engagements including conferences, panels, and college campuses.

In 2016, I launched The Swarm Society, a membership community for female entrepreneurs. Passionate about women empowerment & helping women entrepreneurs build their businesses, I started contemplating about bringing a women’s conference to San Antonio.

In 2018, I teamed up with my best friend of 20 years, Michelle Vallejo to co-found Hustle + Socialize.
Hustle + Socialize a unique professional development conference that empowers entrepreneurial women through personal and professional skill-building. The first H+S event took place June of 2018 and brought together 120 women in San Antonio, Texas. With the success of H+S, signature events have launched as well as, a Facebook community. The conference will expand to a three-day event starting in 2019!

In addition to my work, I love to give back to the San Antonio Community.

SBG Core Values











Things You’d Learn About Me Over Coffee

I have a bubbly personality and love to empower those around me.
I married my college sweetheart, Pete, on December 2, 2017.
I LOVE cats! I have a tuxedo cat named Maddy. And one day I would love to open a cat cafe or coffee shop.
My choice of coffee is an iced vanilla latte with cinnamon.
Dancing gives me life.
I love to take time for self-care: journaling & meditating are my jams!
I’m obsessed with Britney Spears, Justin Timberlake, Grey’s Anatomy, and 90s/2000s music.
Oprah, Shonda Rhimes, Robin Roberts and Michelle Obama INSPIRE ME!
I still order from the kids menu at restaurants (Chicken Fingers and Mac-N-Cheese…yes, please!)
One of my goals is to publish self-help books for young women.

Let's Connect!

Questions or just want to say hello? Email me at Christina@thesocialbutterflygal.net