AS SEEN IN:
Started From The Border Now We HERE…
I grew up on the South Texas–Mexico border in Mission, Texas. (Puro 956.) From the time I was a kid, I had two things in my hands: a microphone and a computer. I loved being on stage, telling stories, and connecting with people. At the same time, I was discovering the early internet during the AOL era where I unknowingly began building my first personal brand, shout out, “IcEAnGeL4891,” and online community in chat rooms and message boards. Even then, one thing was clear to me: Visibility was about ownership. Owning your voice. Owning your story. Owning your presence. That belief would shape everything that came next.
When I went to college, my plan was simple: become a broadcast journalist. I did everything you’re supposed to do. Internships. Networking. Building industry connections. But after graduating early and pursuing newsroom roles, rejection after rejection taught me something I wasn’t prepared for.
Traditional media wasn’t designed for someone like me. I was told I wasn’t polished enough. I was “Too much” and not enough at the same time.
At some point, I stopped waiting for someone to hand me a stage.
And I built my own.
Stepping Into My Power: SBG & H+S
In 2015, I founded The Social Butterfly Gal, which began as a blog and evolved into a social media strategy and consulting firm. I worked with organizations like Fiesta San Antonio, San Antonio Fashion Week, Urban Bricks Pizza Co., and other regional brands, helping them understand how visibility and digital presence shape influence. But something else was happening at the same time.
Every room I entered as a speaker or strategist, I noticed a pattern. I was often the only Latina in the room.
And I began asking a bigger question: Why are so many powerful women invisible in spaces where decisions are made?
That question eventually led me to create something new.
In 2018, I founded Hustle + Socialize, a leadership and business conference created to bring Latina and Women of Color founders into rooms designed for depth, connection, and real conversation. What started as an event quickly became a leadership platform. Through coaching, conferences, and community, I began working closely with high-achieving women who didn’t just want more followers or more content.
They wanted clarity. They wanted visibility that matched their leadership. They wanted strategy that didn’t require abandoning who they were.
That work eventually became the foundation of the coaching practice I lead today.
Unapologetically Visible
Today, my work focuses on supporting established Latina and Women of Color founders navigating the next evolution of their leadership. Many of my clients have already built successful businesses. They have credibility, influence, and responsibility.
But their visibility, messaging, or positioning still reflects an earlier version of who they had to be to succeed. Together we recalibrate how they communicate their authority so their public presence aligns with the level of leadership they now hold.
This work sits at the intersection of:
- leadership identity
- strategic visibility
- authority positioning
- decision-making for founders carrying real responsibility
Over the past decade, my work has been recognized nationally for its impact on leadership visibility and personal brand authority. I’ve spoken on the TEDx stage, been featured in USA Today, CNN, and the San Antonio Business Journal, and received multiple industry awards, including Woman Business Owner of the Year from NAWBO San Antonio. Across my platforms and communities, I’ve helped thousands of Latina and Women of Color founders strengthen their visibility, land speaking opportunities, attract high-value clients, and step into leadership roles with greater clarity and confidence.
SBG & H+S MISSION & VISIONMISSION
My mission is to help established Latina and Women of Color founders recalibrate their visibility, leadership, and authority so their public presence reflects the leader they’ve become and attracts the opportunities, influence, and compensation they deserve.
VISION
My vision is to redefine what visible leadership, wealth, and authority look like for Latina and Women of Color founders by building a new blueprint where cultural identity, strategic visibility, and sustainable leadership powerfully coexist.
Visibility with Integrity
I believe in the power of visibility as a catalyst for leadership and opportunity. My work is grounded in encouraging women of color to be unapologetically seen and heard, helping them to amplify their voice to shine in spaces that often overlook them.
Community Over Competition
Powerful leaders grow stronger in rooms where collaboration and connection are possible. My work fosters a sense of belonging, connection, and mutual upliftment among minority businesswomen
Leadership With Cultural Awareness
Identity and culture shape how we lead. Ignoring that reality creates leadership advice that doesn’t work.
Equity and Representation
At the heart of everything I do is the belief that equity and representation matter. My commitment is to champion d
Community Impact & Press Features
Won 4 industry awards, including 2023 Woman Business Owner of the Year (NAWBO SA). Named Top Executive Coach & People on the Move By The San Antonio Business Journal. Featured in USA Today, Harness Magazine, Voyage Magazine, San Antonio Woman- Role Model Feature, and more. I’ve built a 55K+ community across social and digital platforms, I’ve coached thousands of Latina and Women of Color founders, helped my clients land five-figure clients, speaking engagements, podcasts, and high-caliber brand presence, and built visibility platforms that have generated millions in economic opportunity. Below are several press features, including my TEDx Talk, media & television appearances, and highlights from my annual live event, Hustle + Socialize. (Visit my speaking page to view my speaker features & podcast appearances)
Let’s Work Together
If you’re navigating a new chapter of leadership and visibility and want a trusted strategic partner as you refine how you show up publicly, I invite you to explore working together.
Unapologetically Visible- The Podcast
For Latinas & WOC Founders: Personal Branding, Visibility, & Leadership.
Welcome to Unapologetically Visible, the podcast for high-achieving Latinas and Women of Color Founders who are done being the best-kept secret. Every week, on this podcast, we’re unpacking what it means to lead visibly and be richly compensated for being who you already are. You’ll hear raw solo episodes, real talk about the ups and downs of entrepreneurship and building a brand from the ground up, behind-the-scenes lessons from my own visibility journey, and powerful interviews with women rewriting the rules, just like you. We’ll dive deep into topics such as personal branding, nervous system-led business growth, visibility lessons, how to build a brand that doesn’t burn you out, but sets you free, etc.
So if you’re ready to take up space unapologetically, this podcast is your permission slip. Subscribe now.
