I'm Christina!

Social Media Strategist
Digital Marketing Expert
Community Builder

 Dedicated to building strong brand
experiences online and in-person

If you’re struggling to establish authentic connections with your audience, if you’re needing to increase brand awareness, if you’re wanting to build consumer trust, if you’re wanting to stay top of mind, if you’re struggling to adapt to new digital trends, if you’re wanting to increase sales, if you’re needing someone who knows how to build effective social media strategies, If you’re wanting a digital strategy that compliments your business goals…

That’s where I come in! 

The Social Butterfly Gal’s mission is to provide you with the strategies, tactics, comprehensive framework, and solutions you need to drive attendance and consistently attract high-performing engagement on social media platforms.

Hi, I’m Christina Jovanna Olivarez!

I’m a social media strategist, Owner of The Social Butterfly Gal and Co-Owner of Hustle + Socialize.

My expertise is in the wheelhouse of social media marketing, public speaking, community building, and women empowerment.

As a social media strategist, I’m dedicated to building strong brand experiences using data-driven social media strategies. I was born and raised in Mission, TX in the Rio Grande Valley & currently work, live and play in Downtown San Antonio, TX. With more than 10 years of digital marketing experience, I work with brands to provide the strategy, tactics, comprehensive framework, and solutions needed to attract high-performing engagement on social media platforms. I understand what drives businesses and how to spread brand awareness efficiently for optimum promotion.

I’ve achieved success with leading national events and brands such as Fiesta San Antonio, City of San Antonio, Downtown San Antonio, Howl at The Moon, LLC, and San Antonio Start-Up Week.
My social media expertise has led me to speak at various conferences, summits, and appearances on business & social media podcasts.

In addition to my social media business, I teamed up with my best friend of 20 years, Michelle Vallejo to co-found Hustle + Socialize. Hustle + Socialize is the premier homegrown Women’s Entrepreneurship Conference of Texas. H+S drives impact and change for the women of Texas by organizing business leaders, teaching business tools, and putting proven solutions to the test in order to LEVEL UP and advance more women into business leadership than ever before.

I am a 2020 Fellow for New Leaders Council- San Antonio. I am certified in Social Media from HubSpot Academy Certification. I’m a three-time nominee for NAWBO’s Women Business Owners Award, a nominee for Rising Tide Society’s 20 on the Rise, and a nominee for San Antonio Entrepreneurship Week- Community Developer of the Year Award.

When I’m not behind a laptop, you can find me exploring San Antonio with my husband Pete! We also love to travel & drink coffee at local coffee shops.
Follow me on Instagram @TheSocialButterfly Gal and on Twitter @ChristinaSBG.

SBG Core Values











Things You’d Learn About Me Over Coffee

My Enneagram number is a tie between a 6 and a 3. 
I married my college sweetheart, Pete, on December 2, 2017.
 We have a tuxedo cat named Maddy. 
My choice of coffee is an iced vanilla latte with cinnamon.
I’m scared of fireworks & thunderstorms.
I love a great Netflix documentary. 
I’m obsessed with Britney Spears, Justin Timberlake and 90s/2000s music.
If I could eat one thing for the rest of my life it would be Chicken Strips. 

Let's Connect!

Questions or just want to say hello? Email me at Christina@thesocialbutterflygal.net