Hi, I'm Christina!

I’m an award-winning social media strategist, TEDx speaker,
and Founder & CEO of The Social Butterfly Gal.

Social Media Marketing for business is no longer optional, it is a necessity.

In 2015, hardly anyone in my local San Antonio community was strategically using social media for business.  I saw a problem that desperately needed to be solved. And thus began The Social Butterfly Gal aka SBG.

Today, I have the honor of leading social media for one of the largest cultural festivals in the nation and helping others learn how to be savvy and effective with their social media with my 1:1 strategy & consulting- whether it is a 114-year-old family meat market on the South Side of San Antonio, a trendy retail boutique or a flea market on the South Texas Border. In 2020, I had the privilege of presenting a TEDx talk called, “Reimagining Social Media.”

In addition to my social media business, I co-founded a women’s entrepreneurship conference & community called, Hustle + Socialize.

I serve on the board for New Leaders Council – San Antonio & a proud member of the SheSePuede Power Squad.

When I’m not behind a laptop or working with clients, you can find me exploring San Antonio with my husband Pete! We also love to travel, drink coffee at local coffee shops, go wine tasting, and be with our Tuxedo-cat, Maddy.

What SBG Stands For

At ChristinaSBG, LLC, we will actively and publicly do the work to educate internal leaders and partners on anti-racist rhetoric, theories, and behaviors, to dismantle the aspects of racism embedded in our systems and policies, and center justice in our goals, outcomes, and standards. View our core values below to learn what we stand for. 

Diversity, Equity & Inclusion

I’m committed to aligning the SBG culture and business practices to be a beacon of diversity, equity, inclusion, and belonging for all people


I believe in the power of the communities I create and serve, my community of team members, and in giving back to the communities I
live in


I’m committed to pushing myself and my team to be our very best. I focus on solutions and arrive every day inspired to make an impact through my talents, passion, and hard work.


I take pride in my work and will always bring my A-game to all work interactions and experiences. I’m empowered to make decisions that are best for the long-term health of the business and the clients we serve.


SA Talk Podcast

Coffee with Katie Podcast

FiveFM 12 Show

The Adrian Mendoza Show

Millennial Success Stories Podcast


SA Report: Where I Live Series

The Confidence Creators Podcast

Five12 Studio Podcast


A Little Britt of Love - Feature Article

I’m emersed in this social media world. I live it and I breathe it

If you’re wanting to better understand social media and be strategic as you use these platforms moving forward, let’s chat!