I'm Christina!

Award-Winning Social Media Strategist
Digital Marketing Expert
Community Builder

Hi, I’m Christina Jovanna Olivarez!

I’m the Founder & CEO of The Social Butterfly Gal and Co-Founder of Hustle + Socialize.

I was born and raised in Mission, TX in the Rio Grande Valley & currently work, live and play in Downtown San Antonio, TX.

As a Social Media Strategist, I work with brands to provide the strategy and solutions needed to amplify their message. I’m a 2020 PRSA Del Oro Award Receiptant and have achieved success with leading national events and brands such as Fiesta® San Antonio, City of San Antonio, Downtown San Antonio, Howl at The Moon, LLC, and San Antonio Start-Up Week.

My social media expertise has led me to speak at various conferences, summits, and appearances on business & social media podcasts.

In addition to my social media business, I teamed up with my best friend of 20 years, Michelle Vallejo to co-found Hustle + Socialize. H+S brings the most diverse women’s business community of South Texas together and curates meaningful experiences that feature exclusive insights from amazing women leading in our communities. We are a space designed for passionate women who are looking to learn how to implement strategies, and how to leverage tools, resources, and opportunities. We welcome women who believe in investing in their personal and professional growth, and who believe in growth through community.

I serve on the board for NLC San Antonio and was a 2020 Fellow. I’m certified in Social Media Marketing from HubSpot Academy. I’m a three-time nominee for NAWBO’s Women Business Owners Award, a nominee for Rising Tide Society’s 20 on the Rise, and a nominee for San Antonio Entrepreneurship Week- Community Developer of the Year Award. Personally, I was crowned Princess of Downtown San Antonio by Fideo Loco Festival and I’m a 2021 Candidate for the San Antonio River Walk Royalty Court.

When I’m not behind a laptop, you can find me exploring San Antonio with my husband Pete! We love to hang out at The Historic Pearl and San Antonio River Walk. We also love to travel, drink coffee at local coffee shops, go wine tasting, binge-watch TV Shows, and be with our cat, Maddy.

Follow me on Instagram @TheSocialButterfly Gal and on Twitter @ChristinaSBG.

SBG Core Values



Diversity, Equity & Inclusion



Things You’d Learn About Me Over Coffee

My Enneagram number is a tie between 6 and 3.
I married my college sweetheart, Pete, on December 2, 2017.
We have a Tuxedo Cat named Maddy.
My choice of coffee is an iced vanilla latte with cinnamon.
I have a phobia of loud noises, for example, Fireworks, thunder, balloons popping.
I love to binge-watch TV shows.
Drake is constantly on repeat while I’m working
I’m obsessed with Justin Timberlake.
I know all of the dance choreography to Britney Spears’s hit songs.
I used to host a cable student TV show while in college.
If I could eat one thing for the rest of my life it would be Chicken Strips with Mac n Cheese.

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