AS SEEN IN:
Started From The Border Now We HERE…
My journey into entrepreneurship was by ACCIDENT. I grew up on the South Texas/Mexico Border along the Rio Grande Valley, Mission, TX. (PURO 956) Growing up, I always had a microphone in my hand and loved performing. At age 8, I had developed a love for broadcast television while at the same time had discovered the wild west that is the Internet. In the AOL Era, that’s where I started to craft my very first personal brand, “IcEAnGeL4891,” and was at the forefront of community building when I started to engage with others in various messaging boards and chat rooms. Through this, one thing always remained true: My visibility was always about owning myself. Unapologetically.
When I was in college, I was laser-focused on one thing: a career in broadcast television. I wanted to tell stories that mattered, represent my community, and be seen, really seen. I was ambitious, driven, and ready. I did all the “right” things: got the internships, job shadowed, built my connections, etc. When I graduated in 3.5 years, I was ready to take on the news industry.
But rejection after rejection reminded me that traditional/legacy media wasn’t designed for someone like me. I had been told by countless news directors that I wasn’t polished enough and that I wasn’t palatable enough. I was “too much” and “not enough” all at once.
So instead of feeling like I wasn’t getting a stage to amplify my voice, I took matters into my own destiny, and built my own stage.
The Hustle Is Real…
In 2015, I founded The Social Butterfly Gal, a blog turned social media management company. For the first couple of years of the company, I was managing the social media of prestigious clients, including Fiesta San Antonio, San Antonio Fashion Week, Urban Bricks Pizza Co, & other regional clients. During this period, I was always speaking at events & conferences and adding coaching and consulting to the brand. I was networking a lot at the time, and every time I networked or step into a space, I realized another truth: I was often the ONLY Latina in the room. Noticing just how invisible our visibility & voices were. I got frustrated. But instead of complaining about it on Facebook (which I did) I took ACTION. And once again, built my own table
In 2018, I founded Hustle + Socialize, the premier leadership and business conference for Latinas and Women of Color. For the first four years of the company, I co-owned it with my best friend. Navigating the challenges of the pandemic, along with the fact that I was ready to let go of managing social media. During the pandemic timeline I started to dive head on into coaching. I was attracting high-achieving women who were craving not just social media marketing, but meaning. They didn’t want followers. They wanted visibility. They didn’t want more content. They wanted clarity, confidence, and strategy.
In 2022, my best friend decided to leave the company, to run for office, and just like that I knew I was being called to step into my power and evolve.
Stepping into Your Power
In 2023, I took 100% ownership of H+S, brought it under the umbrella of SBG, and rebranded with a renewed mission: to empower Latinas and Women of Color to step into their power by building confidence, visibility, and leadership. And over the last 10 years, I’ve grown a movement. I’ve coached thousands of Latina & Women of Color eaders who’ve gone on to book & land five-figure speaking engagements, scale into multiple six-figures, and walk into leadership roles with a brand that speaks before they do.
I’ve been on the TEDx Stage, featured in USA Today, CNN, and countless podcasts. I was awarded Woman Business Owner of the Year by NAWBO San Antonio in 2023.
I’ve helped thousands of Women of Color step into their next era—and every time, I’m reminded that this is so much bigger than me.
SBG & H+S MISSION & VISIONMISSION
My mission is to empower Latinas and Women of Color to step into their power by building confidence, visibility, and leadership. Through my company’s two arms, The Social Butterfly Gal and Hustle + Socialize, I equip high-achieving women with the tools, strategies, and transformation they need to amplify their voices, embrace their influence, and lead on their own terms. I aim to create spaces where Latinas & Women of Color can thrive unapologetically in their professional and personal lives.
VISION
To redefine leadership for minority women by creating a world where Latinas and Women of Color are at the forefront of innovation, influence, and success. aspire to build an ecosystem of transformational experiences that inspire women to achieve financial freedom, scale their businesses, and live lives filled with purpose, excitement, and freedom. Ultimately work contributes to a future where underrepresented voices are not just heard but celebrated and where every woman of color has the confidence to claim her seat at the table—or build her own.
Visibility with Confidence
I believe in the power of visibility as a catalyst for leadership and opportunity. My work is grounded in encouraging women of color to be unapologetically seen and heard, helping them to amplify their voice to shine in spaces that often overlook them.
Community-Centered Empowerment
I value collaboration over competition and champion the idea that women of color are stronger together. Hustle + Socialize and The Social Butterfly Gal foster a sense of belonging, connection, and mutual upliftment among minority businesswomen
Leadership with Purpose
I stand for leading with integrity, authenticity, and a commitment to creating impact. My approach encourages women of color to align their leadership with their values and to always operate with intentionality.
Equity and Representation
At the heart of everything I do is the belief that equity and representation matter. My commitment is to champion d
