User-Generated Content is one of the most popular forms of content on social media.
What is User-Generated Content?
User-Generated Content (UGC) is content such as photos, videos, testimonials, reviews, etc, produced by the brand’s audience rather than the brand themselves.(Hootsuite)
Here are some benefits for using User-Generated Content in Your Strategy
Benefit 1: UGC Content Helps Promote Trust
According to Nielsen Research, 92% of consumers trust User-Generated-Content, more than any other form of content. Audiences want to know what they are getting themselves into before making a purchase and UGC content helps to build that trust.
Benefit 2: UGC Showcases Authenticity
Real people create user-generated content, which helps build a connection like no other. People want to see themselves get reposted from their favorite brands. It helps foster a relationship and makes the person feel loyal to the brand.
Benefit 3: Brand loyalty
People who share user-generated content are likely to be among your biggest fans. UGC allows you to harness that brand excitement and foster a sense of ongoing loyalty in people who may be less familiar with your brand.
Here are Tips for launching a UGC Campaign
Pick A Timeline
When choosing to do a UGC Campaign, decide if and when your campaign will end.
Some brands choose to run on-going campaigns with a more “evergreen” strategy, while others run timely campaigns with a sense of urgency for participation for a specific timeline. Both concepts can work, as long as you’re strategic about which you choose.
Select a branded hashtag
Inviting your audience to create content around a specific hashtag is a simple way to generate content. Choosing your hashtag is not so simple.
Depending on the success of the campaign, this hashtag could become a key branding aspect for your business.
You also need to be sure this hashtag hasn’t been used before. Your hashtag should be short, very clearly related to your brand, and easy to remember.
Tracking is everything
If there is one piece of advice I can share, please let it be this.
Tracking is crucial to measuring the effectiveness of any social campaign. If you don’t work out the details ahead of time, UGC campaigns can be particularly nightmarish to track after the fact.
Of course, there are several ways to track content and engagement, whether it’s through a campaign hashtag or a third-party platform like SproutSocial and Keyhole.
About Christina: Christina Jovanna Olivarez is a social media strategist, Founder of The Social Butterfly Gal & Co-Founder of Hustle + Socialize. Christina works with your brand to provide the strategy, tactics, comprehensive framework, and solutions you need to attract high-performing engagement on social media platforms consistently.
Follow Christina on Instagram @TheSocialButterflyGal.
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