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Content Strategy 101

Content Strategy 101

📲Content Pillars are categories you'll use to create content around. (Five main categories) Having content pillars will aid in balancing your content strategy. In this video, I'm sharing three tips on how to figure out your content pillars for your brand. ​

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User-Generated Content Campaign Tips

User-Generated Content Campaign Tips

👩🏽‍💻User-Generated Content is one of the most popular forms of content on social media. According to Nielsen Research, 92% of consumers trust User-Generated-Content, more than any other form of content. 📲In this video, I'm sharing three tips for building out UGC...

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How to Survive The Instagram Algorithm

How to Survive The Instagram Algorithm

There are 6 key factors that influence the Instagram algorithm for feed posts: The six key factors include: Interest, Relationship, Timeliness, Frequency, Following, and Usage.It’s also important to note that the Instagram algorithm is constantly changing.In this...

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Micro-Influencers 101

Micro-Influencers 101

Hubspot defines a micro-influencer as individuals who have between one thousand and ten thousand followers on social media.If you’re thinking about including micro-influencers in your 2020 social media marketing strategy, here are a couple of things to consider before...

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Dos and Don’ts for Responding to Negative Comments

Dos and Don’ts for Responding to Negative Comments

Social media is a great way to communicate with your customers. But what happens when the conversation turns negative? In this video, I'm sharing dos and don't when it comes to responding to negative comments on social media.About Christina: Christina Jovanna Olivarez...

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Mistakes To Avoid On Instagram Stories

Mistakes To Avoid On Instagram Stories

86.6% of Instagram users post to their Instagram Stories. More people watch stories than scrolling through their feed. It's important to quickly capture the attention of those who watch your stories. There are many don'ts and mistakes people make when it comes to...

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Instagram Hashtag Strategy Tips

Instagram Hashtag Strategy Tips

Instagram hashtags are still effective, even in 2020!According to Later, A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Let's dive into some hashtags tips that will help you improve your Instagram engagement and...

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How To Find The Right Types Of Content To Share

How To Find The Right Types Of Content To Share

Are you struggling with content creation? Here’s a #SocialMediaTip for you, ask yourself WHY do people follow you! Today I’m sharing several best practices to take when figuring out how to plan contentAbout Christina: Christina Jovanna Olivarez is the Founder of The...

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Hi,I'm Christina.

I’m a social media strategist, Owner of The Social Butterfly Gal and co-owner of Hustle + Socialize.

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