To help small businesses navigate through COVID-19 shutdowns, Facebook, and Instagram (which is owned by Facebook) has recently added new features. These new features have been or are slowly rolling out to all accounts within the next couple of weeks.
In this post, you will find a guide on each feature with their corresponding link, and a pro-tip on how to use it within your social media strategy.
INSTAGRAM: NEW FEATURES
Stay Home Sticker
This feature launched when most states were enforcing Stay at Home Orders. By using this feature, your story gets posted to a “Stay at Home” story to show how others are staying at home and practicing social distancing.
Instagram rolled out the donation sticker a year ago and started to make it more available to other countries during the quarantine. Use this sticker to encourage your audience to donate to an organization or non-profit of your choice.
For full information on these stickers, visit: https://about.instagram.com/blog/announcements/coronavirus-keeping-people-safe-informed-and-supported-on-instagram/
To help the restaurant and service industry, Instagram launched the Food Order sticker. Your establishment must be on these featured partners: Caviar, Chownow, delivery.com, DoorDash, GrubHub, Postmates, Seamless, Toast, UberEats. Activate your food order sticker by adding your partner link.
To help small businesses and restaurants, Instagram launched the Gift Card sticker. Your establishment must be on these featured partners: GiftUp! Kabbagae, LoyLap, Raise, Rise, ai, Square, Toast, Yiftee. Activate your gift card sticker by adding your partner link.
For full information on these stickers, visit: https://about.instagram.com/blog/announcements/how-to-support-small-businesses-during-covid-19/
Instagram launched the thank you sticker so others can show what they are thankful for during these trying times.
Use this sticker to show appreciation to front line workers, educators, etc.
For full information on these stickers, visit here:
Your organization can now raise while on Instagram Live. According to Instagram, all you have to do while on Instagram live is tap the camera in the top left of Feed or swipe right in Feed. Tap Live at the bottom of the screen, select Fundraiser, and choose a non-profit to support.
For full information on these stickers, visit: https://about.instagram.com/blog/announcements/introducing-live-donations-to-help-support-causes-you-care-about/
To have access to resources that will help our well being and mental health, Instagram launched Guides. According to Instagram, the Guides feature enables creators to connect with expert organizations to share resources during this time, including tips on how to look after your well-being, maintaining connection with others or managing anxiety or grief.
For full information on these stickers, visit https://about.instagram.com/blog/announcements/supporting-well-being-with-instagram-guides/
FACEBOOK: NEW FEATURES
Now you can express yourself with a cartoon version of yourself through Facebook’s new Avatars.
For full information visit here: https://www.facebook.com/fidji.simo/posts/10156883917442063
The “Zoom” Killer as fellow Social Media Marketers are calling it. Facebook launched a new feature called messenger rooms where you can connect with multiple Facebook connections through video conferencing. Rooms will be able to hold up to 50 people
For full information visit https://about.fb.com/news/2020/04/introducing-messenger-rooms/
To make E-commerce a lot easier on the consumer and small businesses, Facebook is launching Facebook shop. According to Facebook, Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram.
For full information, visit here: https://about.fb.com/news/2020/05/introducing-facebook-shops/
About Christina: Christina Jovanna Olivarez is the Founder of The Social Butterfly Gal & Co-Founder of Hustle + Socialize. As a social media strategist, Christina works with your brand to provide the strategy, tactics, comprehensive framework, and solutions you need to attract high-performing engagement on social media platforms consistently.
Follow Christina on Instagram @TheSocialButterflyGal.
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