When thinking about your social media, does it give you a headache? You don’t have time for everything, but you know, without a doubt, there are many ways to improve your social media game.
There’s been a whirlwind of changes in the social space this year.
Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark. And, TickTok is now all the rage. All the while, brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real.
Trying to build a brand on social media without a defined strategy can be totally counterproductive. You’ll find yourself just posting for the sake of it, with little rhyme or reason, and as a result, seeing no return from such efforts.
In this post, I’m sharing some reasons why you need a social media strategy in place for your business and how it can benefit your brand.
To Cover Your Overall Goals
Having a social media strategy in place will ensure that your social media efforts are more fruitful and are working to support your broader business goals.Putting a strategy together includes outlining your business goals so that you can work backward to create posts that reinforce them. You’ll also want to outline some social media goals (and track them), so you have something to work towards, and to validate that the work you are doing is paying off.
To Save Time
The second benefit of creating and implementing a social media strategy is that it will help you save time – and who wouldn’t want more time on their hands? Yes, getting everything together to create a content calendar and content bank is a big task at first. But getting your post needs sorted and scheduled for the next week or month will significantly reduce the time you spend on actually posting each day. You’ll now be able to spend a little more time on other tasks, and on analyzing what’s working.
To Target Your Audience More Effectively
How does a social media strategy enable you to target your audience more effectively? Part of your strategy can include plugging in audience engagement elements (like polls or open-ended questions) into your updates so that you can get a better handle on your audience’s pain points, and how you can provide value to solve them.
To Leave Room for Creativity, and to Create Better Content
A social media strategy brings to light the elements, methods, and networks which are working for your business – as well as the ones which are not. A strategy in line with your business goals will facilitate creating content that resonates with your audience, allows you to refine the quality of your material, and enables you to think about how you can get creative with social posts.This can include developing live videos on Facebook or Instagram Stories. You might be able to participate in or even create your own Twitter chats, and more.
Whatever it may be, you’ll be able to dive in and show your audience you know what you’re doing.
About Christina: Christina Jovanna Olivarez is a social media strategist, Owner of The Social Butterfly Gal & Co-Owner of Hustle + Socialize. Christina works with your brand to provide the strategy, tactics, comprehensive framework, and solutions you need to attract high-performing engagement on social media platforms consistently. Follow Christina on Instagram @TheSocialButterflyGal.
Christina of SBG provides established brands with data-driven social media marketing strategies & solutions that attract high-performing engagement & business growth. Interested in hiring SBG? Click the button below to view services and to schedule a call!