Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection and invoke emotion with consumers. It turns out there are many ways to use social media for storytelling! Businesses looking to use media management in their marketing toolset may want to consider using it in conjunction with a customer data platform in order to boost the brand and positive customer interactions.
In this post, I’m sharing actionable ways to use social media for storytelling.
Instagram post, a captivating caption can help to complete the story by sharing a narrative. Jenna Kutcher is one of my favorite storytellers on Instagram. Not only does she use beautiful photos for her Instagram feed, she but she also tells a short story through the caption of each photo. Example of Jenna Kutcher
Content idea to try: For your next Instagram post, share a short story about the photo with more than three sentences. It might be helpful to note that Instagram captions are limited to 2,200 characters.
Create a short video or boomerang on Instagram
Many companies have been using Instagram videos to tell short stories. When it comes to creating video, consider these tips:
- Stick to the point (This doesn’t mean your videos have to be short.)
- Use on-screen captions to help storytelling
- Use text captions to expand on the video story
Content idea to try: Create a short 30-second or 60-second video, on your products or services. Your video doesn’t need to have stunning footage to work.
Go live on Facebook
Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience.
Content idea to try: Try creating a storyboard for your Facebook live using the three-act structure for the live video. This can be a live video where you share tips, a behind-the-scene video, or a question-and-answer session.
Create a Facebook photo album
Creating a Facebook photo album is another great way to share a story with your followers. This tends to be perfect for events where you would have many photos taken to share.
Content idea: For your next event, create a Facebook photo album with the best 40 photos.
Create a GIF to share on Twitter
GIFs are entertaining and tend to perform well, too. CoSchedule found that GIFs receive far more likes and retweets than regular images.
Content idea to try: Try adding GIFs to your tweets to paint a more vivid picture of the idea you want to express.
Attach multiple photos to a tweet
Research by Twitter has shown that tweets with photos get 313% more engagement. While most tweets with images have only one image per tweet, attaching multiple images to a tweet is a great way to tell a story. It helps to give more details to your story or allows you to tell a longer story.
Content idea to try: Share up to four of the best photos from your most recent event you’ve in a tweet.
About Christina: Christina Jovanna Olivarez is a social media strategist, Owner of The Social Butterfly Gal & Co-Owner of Hustle + Socialize. Christina works with your brand to provide the strategy, tactics, comprehensive framework, and solutions you need to attract high-performing engagement on social media platforms consistently. Follow Christina on Instagram @TheSocialButterflyGal.
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