Digital marketing and various social media platforms have been adopted on a large enough scale, and now more and more companies are putting strategies into place. With the start of a new year, it’s time to look into the emerging trends on social media.
Here are four trends you shouldn’t ignore in 2019.
Social media is adapting, embracing new ways to allow people to tell their stories. Instagram, Snapchat and Facebook are embracing this trend, and it’s changing the way we consume social media content.
Storytelling opens the door for brands to share more human stories of their own, which will inspire audiences to try out their product. Storytelling feels authentic, immediate and personal, but it also demands a mix of more time-intensive video, images, and graphics, and requires brands to be more creative and thoughtful in the intent.
Brands to check out for Storytelling Inspo:
2. Micro-Influencer Marketing
Influencer marketing continues to develop and grow on social media platforms. Influencers are social media figures who have gathered a defined community around themselves. They can be incredibly useful in promoting your product or brand because we trust the people we follow on social media.
Much like personal branding, when done great influencer marketing gives a human voice to brands. Influencer marketing is less direct than traditional forms of advertising, but it can effectively create authentic ways of connecting with customers.
3. Personal Branding
Personal branding is a must on social media. Putting a real, human face to a brand is key in building trust and loyalty, especially for small, relatively unknown businesses. Personal branding gives a company a human element that will naturally connect customers and make the brand seem more relatable.
Personal Branding Inspo:
1. ThinkCreative Collective
3. The Ellen Show
4. Quality and creativity over quantity.
The threshold for gaining customer attention and trust has grown exponentially. Marketers who hope to gain consumer consideration must be willing to go the extra mile in creating engaging content.
The bottom line is, to have an impact, brands must be purposeful and creative. Less content, if it’s created thoughtfully and is well-positioned, will have a more significant effect than an abundance of material that is uninspired, heavy-handed or seen as shallow or dull.
About The Social Butterfly Gal: I’m Christina Jovanna Olivarez, founder of The Social Butterfly Gal. I’m a social media consultant, online marketing expert, & community builder. SBG helps established brands achieve greater visibility online with intentional social media strategies. I’m also the co-founder of Hustle + Socialize, a conference & community for women entrepreneurs. In between the sips of coffee and social media notifications, you will find me living up to my brand name; being a social butterfly; attending various networking and local events around San Antonio, TX. Follow me on Instagram @TheSocialButterflyGal