Digital marketing and various social media platforms have been adopted on a large enough scale, and now more and more companies are putting strategies into place. With the start of a new year, it’s time to look into the emerging trends on social media.

Here are four trends you shouldn’t ignore in 2019.

1. Storytelling

Social media is adapting, embracing new ways to allow people to tell their stories. Instagram, Snapchat and Facebook are embracing this trend, and it’s changing the way we consume social media content.

Storytelling opens the door for brands to share more human stories of their own, which will inspire audiences to try out their product. Storytelling feels authentic, immediate and personal, but it also demands a mix of more time-intensive video, images, and graphics, and requires brands to be more creative and thoughtful in the intent.

Brands to check out for Storytelling Inspo:
1. Airbnb
2. Spotify
3. Nike

2. Micro-Influencer Marketing

Influencer marketing continues to develop and grow on social media platforms. Influencers are social media figures who have gathered a defined community around themselves. They can be incredibly useful in promoting your product or brand because we trust the people we follow on social media.

Much like personal branding, when done great influencer marketing gives a human voice to brands. Influencer marketing is less direct than traditional forms of advertising, but it can effectively create authentic ways of connecting with customers. Some Instagram influencers turn to sites such as to help build upon their brand and become more visible to their target audience.

3. Personal Branding

Personal branding is a must on social media. Putting a real, human face to a brand is key in building trust and loyalty, especially for small, relatively unknown businesses. Personal branding gives a company a human element that will naturally connect customers and make the brand seem more relatable. Additionally, to create an emotional connection between your brand and your customers, using a tribe marketing agency will definitely help. This is a personalized form of marketing that will attract customers with similar identities, interests, and vocations. Having a group of people that are all so similar will create a feel of community.

Personal Branding Inspo:
1. ThinkCreative Collective
2 Dubsado
3. The Ellen Show

4. Quality and creativity over quantity.

The threshold for gaining customer attention and trust has grown exponentially. Marketers who hope to gain consumer consideration must be willing to go the extra mile in creating engaging content.

The bottom line is, to have an impact, brands must be purposeful and creative. Less content, if it’s created thoughtfully and is well-positioned, will have a more significant effect than an abundance of material that is uninspired, heavy-handed or seen as shallow or dull.

Some marketers may find that something as short as a one minute video could be just as effective as creating a large media campaign. If your video is entertaining, more people are likely to watch the video, and they might even decide to return for more content at a later date. Consequently, you may decide that the best way to do this is through video-sharing networks, such as TikTok, which is the latest trend amongst social media users.

TikTok is also a great way to reach customers from Generation Z who spend more time on this platform when compared to Instagram and Twitter. Moreover, if you are considering using TikTok as part of your marketing efforts, this useful resource that outlines some of the most popular TikTok marketing techniques might be helpful:

Of course there are other ways to give your TikTok profile a boost too. For example, some TikTok users decide to give themselves a headstart by looking at sites like IncrediTools, ( to see which direction they should go in to look for more followers. Doing this, alongside making videos that are creative and high quality can help your profile to become more well-known in this industry.

The Social Butterfly GalAbout The Social Butterfly Gal: I’m Christina Jovanna Olivarez, founder of The Social Butterfly Gal. I’m a social media consultant, online marketing expert, & community builder. SBG helps established brands achieve greater visibility online with intentional social media strategies. I’m also the co-founder of Hustle + Socialize, a conference & community for women entrepreneurs. In between the sips of coffee and social media notifications, you will find me living up to my brand name; being a social butterfly; attending various networking and local events around San Antonio, TX. Follow me on Instagram @TheSocialButterflyGal

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