Whether you are a big brand or a small business, we would be very surprised if you weren’t aware of the influencer marketing platform and how much potential it has for you. Influencer Marketing is a critical marketing component needed to build your online social standing, increase your SEO, and drive traffic to your website or retail location.
For brands, building and nurturing these relationships requires an in-depth understanding of both the influencer marketing space and campaign best practices. There are several ways brands can work with influencers, including paid and unpaid sponsorships, as well as through event PR. Usually, brands will contact the influencers through a direct message on Instagram. This is often one of the best ways to reach an influencer, especially with more and more people using applications that allow them to send and respond to instagram messages online on their laptops or computers. Most big influencers will probably be using a service like that, so they should see your message quickly. Try sending an influencer a message to see if they want to work with your business.
For San Antonio Start-Up Week, held October 22-October 26, The Social Butterfly Gal lead a panel discussion over Influencer Marketing.
During the panel, you will learn:
- How to select Influencers that naturally align with your brand
- How to set clear expectations and achievable goals
- Why quality is more important than quantity
- How to create lasting partnerships for long-term success
- What compensation looks like as an influencer.
- What success look like in terms of an influencer marketing campaign
- What is the ROI in which you can expect from an influencer marketing campaign
What will manifesting globally through influencer marketing
This panel is sure to teach all in attendance how to build strong influencer relationships that make a difference! Watch the panel by clicking the pay button on the video!
About The Social Butterfly Gal: I’m Christina Jovanna Olivarez, founder of The Social Butterfly Gal. I’m a social media consultant, online marketing expert, & community builder. I help established brands achieve greater visibility online with intentional social media strategies. I’m also the co-founder of Hustle + Socialize, a conference & community for women entrepreneurs. In between the sips of coffee and social media notifications, you will find me living up to my brand name; being a social butterfly; attending various networking and local events around San Antonio, TX. Follow me on Instagram @TheSocialButterflyGal
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