Brands use Social Media platforms to keep its users engaged and entertained. If you want to keep up with the latest social media trends, you’ll have to reevaluate your strategy with an eye toward the future of this ever-evolving industry. Which is why it will always be beneficial to gain accurate and helpful social media analytics as frequently as possible.
I’m sharing eight tactics you should implement in 2019 to sky-rocket your social media game!
1. Deliver High-Quality Content
As social media platforms evolve, businesses jump onto these trends and flood the platforms with subpar content in an attempt to ride the wave. This causes the very customers they’re trying to attract to tune out. When it comes to your content in 2019, be intentional.
2. Create a Video Content Strategy
Begin leveraging video as much as you can. How-to videos tutorials, Q&A segments, and Instagram Stories are one of the hottest things right now, but you must remember to provide value, get straight to the point, and keep videos short.
3. Focus On the Right Social Media Platforms
Stop feeling like your brand needs to be on every social media platform. Instead, find the ones that deliver the most return for you. Pick your top two and be consistent with them. Doing so will not only provide greater returns but also prevent you from spreading yourself too thin with unproven efforts.
4. Connect and Engage With Your Audience
People connect most with brands that are authentic online. People prefer content they can relate to or that evoke emotion. Brands should continue to focus on making connections with their audience. Engage, engage, ENGAGE!
5. Dabble into Influencer Marketing
As social media platforms like Instagram continue to establish impressive audiences, it’s time to think outside of the traditional social advertising box. More users, specifically millennials, look to influencers for their recommendations on products, experiences, what to watch, etc. Reach out to influencers in your field and ask if they would like to partner with your brand.
6. Invest in the right analytic tools
Invest your time and money in analytic tools such as Sprout Social. Brands that understand and continuously optimize their social media marketing strategy are winning the client retention war. They are targeting the right audience, spending the lowest click cost and they are present on the most converting platforms. Numbers don’t lie.
7. Keep learning
Social Media changes daily. Be sure you’re up-to-date with the latest trends and advancements by subscribing to updates via Social Media Today
8. Keep up with your Social Media Strategy
Conduct social media audits and comparative analysis, and study your analytics to create a solid monthly strategy. Learn about your audience. Test drive messaging and positioning. Building a solid, research-based strategy will give you look-back performance metrics and help you make a leap in 2019.
About The Social Butterfly Gal: I’m Christina Jovanna Olivarez, founder of The Social Butterfly Gal. I’m a social media consultant, online marketing expert, & community builder. SBG helps established brands achieve greater visibility online with intentional social media strategies. I’m also the co-founder of Hustle + Socialize, a conference & community for women entrepreneurs. In between the sips of coffee and social media notifications, you will find me living up to my brand name; being a social butterfly; attending various networking and local events around San Antonio, TX. Follow me on Instagram @TheSocialButterflyGal
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