Case Study for Merkaba Grand Opening

Work: Social Media Strategy & Management, Content marketing strategy, influencer marketing, additional on-site content.

Summary: Social media strategy & content and influencer marketing campaigns earned my client a substantial amount of engagement, resulting in significant organic social media growth for their new location: a rise from 0 site visitors to 72K impressions in less three months. 




Merkaba’s content strategy earned the client relevant and authoritative brand mentions which boosted their social media following, totaling a 125.6% increase in total engagements during their grand opening month. 


Through influencer marketing campaigns, we were able to produce user-generated content that gained hype and traction around Grand Opening. 

By building strategic partners on social media, Merkaba was able to partner and host events for San Antonio Riverwalk Association, San Antonio Fashion Society, Hustle + Socialize and Yelp San Antonio. 


In order to have a successful grand opening, this client had one goal: build buzz through social media.

8.2K Instagram Profile Views in 7 days

Collaborations with 20+ Influencers


2.8K Video Views


1.5K+ Organic Growth on Instagram in 2 months

14.6K reach on Facebook

Brand Mentions on SA LIVE and MYSA




I would recommend her to anyone that I meet!

Christina is a lot of fun to work with. She’s smart, a great listener, very knowledgeable about social media, and made putting together a strategy for my business very easy. I would recommend her to anyone that I meet! 

Rob Bernstein

Vice President, Howl at the Moon/ Merkaba

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