Clients

Case studies from brands
that I’ve worked with

#AtHomeFiesta Campaign- Fiesta®​ San Antonio 2020

The Fiesta® San Antonio Commission Inc. is a non-profit, volunteer, self-supporting organization that plans, promotes, coordinates, and preserves Fiesta® San Antonio in San Antonio, TX. Fiesta® has grown into an 11-day festival, celebrating San Antonio’s rich and diverse cultures with over 100+ events.

In March of 2020, Fiesta San Antonio was one of the events around the country that were impacted by the COVID-19 Novel Coronavirus pandemic. With over 100+ events that happen throughout the 11-days, the Fiesta® San Antonio Commission made the difficult decision to postpone the annual event to November of 2020.  In order to still have a “Fiesta” in April, Christina of SBG pivoted to a virtual concept and launched the #AtHomeFiesta Campaign, a campaign mixed of traditional media, digital media, and user-generated content to achieve these goals: activate audience engagement through UGC and a rebroadcast of the Fiesta parades, drive traffic to the website for donations, increase reach and brand mentions.

72.2 Million

people reached across Facebook, Twitter, and Instagram with the hashtag #AtHomeFiesta

w

112.5K

people engaged on the Fiesta’s Facebook, Twitter and Instagram throughout April 2020

75.9K

video views on Facebook in April 2020

11.7K

people reached on Facebook during the Virtual Pin Pandemonium Event, part of #AtHomeFiesta Campaign

82.6K viewers

tuned in to the rebroadcast of the three major parades on KSAT-12 and KSAT.com

10K

people engaged on Twitter throughout the live-tweeting of each parade broadcast

Fiesta®​ San Antonio 2019

The Fiesta® San Antonio Commission Inc. is a non-profit, volunteer, self-supporting organization that plans, promotes, coordinates, and preserves Fiesta® San Antonio in San Antonio, TX. Fiesta® has grown into an 11-day festival, celebrating San Antonio’s rich and diverse cultures with over 100+ events.

With over 100+ events happening throughout the 11-days, Fiesta® was not actively engaging with their core audience demographics on Social Media. Christina of SBG was brought on as their lead social media strategist to achieve these goals: increase reach & engagement, and drive traffic to social media platforms. 

7.3 million

 impressions on all three of their social media platforms during the month of April.

67K

people engaged on their social media platforms during the month of April.

334.9K

video views on Facebook from Sept 2018- April 2019.

477.7K

people reached during Influencer takeovers

19K+

 organic audience growth on Instagram account from Sept 2018-April 2019

17.8K

profile views on Instagram in the 10 days of their festival.

Hustle + Socialize- 2019

Hustle + Socialize is the premier women’s business conference for leading entrepreneurial women of South Texas. Co-founded by Michelle Vallejo and Christina Olivarez, H+S is a two-day event jam-packed with inspiration, actionable steps, resources, and insider information for you to uncover business growth and gain insight on how women are making it through just about anything. 

Christina of SBG was brought on as their lead social media strategist to achieve these goals: increase brand awareness, ticket sales, and activate on-site real-time social media coverage during the conference.  

7.5K

total Instagram engagements in six months. A 15% increase from Hustle + Socialize 2018. 

40K

people reach on Facebook events. H+S has only been promoted through organic, unpaid advertising

#HustleSocialize19

had over 235 posts and reached a total of 37.6K users. During the conference, the social media team executed real-time social media which their Instagram coverage had over 40K impressions. 

87%

of ticket sales are from adults in the 25-35 age group.

2.1K

 profile views on Instagram during June 20-June 23, 2019 event time frame.  

15%

 Instagram Follower Growth in under 6 months

Merkaba San Antonio- Grand Opening 2018

Merkaba is San Antonio’s newest nightlife spot located on the San Antonio River Walk. Brought you to you by the founders of Howl at the Moon, LLC, Merkaba is the premier cocktail lounge & nightclub.

Christina of SBG was brought on as their lead social media strategist to achieve these goals: Launch and activate social media channels, develop a social media influencer campaign, execute real-time social media coverage during the grand opening. 

8.2K

 Instagram Profile Views during their grand opening week.

14.6K

 reach on Facebook & Facebook events during grand opening social media campaign

 

2.1K

Organic Growth on Instagram during the grand opening social media campaign

Brands I’ve Worked With

 

Testimonials 

See what brands had to say about working with SBG