#AtHomeFiesta Campaign- Fiesta® San Antonio 2020
Winner of the 2021 PRSA Del Oro – El Bronze Award
The Fiesta® San Antonio Commission Inc. is a non-profit, volunteer, self-supporting organization that plans, promotes, coordinates, and preserves Fiesta® San Antonio in San Antonio, TX. Fiesta® has grown into an 11-day festival, celebrating San Antonio’s rich and diverse cultures with over 100+ events.
In March of 2020, Fiesta San Antonio was one of the events around the country that were impacted by the COVID-19 Coronavirus pandemic. With over 100+ events that happen throughout the 11-days, the Fiesta® San Antonio Commission made the difficult decision to postpone the annual event to November of 2020. In order to still have a “Fiesta” in April, Christina of SBG pivoted to a virtual concept and launched the #AtHomeFiesta Campaign, a campaign mixed of traditional media, digital media, and user-generated content to achieve these goals: activate audience engagement through UGC and a rebroadcast of the Fiesta parades, drive traffic to the website for donations, increase reach and brand mentions.
72.2 Million
people reached across Facebook, Twitter, and Instagram with the hashtag #AtHomeFiesta
112.5K
people engaged on the Fiesta’s Facebook, Twitter and Instagram throughout April 2020
75.9K
video views on Facebook in April 2020
11.7K
people reached on Facebook during the Virtual Pin Pandemonium Event, part of #AtHomeFiesta Campaign
82.6K viewers
tuned in to the rebroadcast of the three major parades on KSAT-12 and KSAT.com
10K
people engaged on Twitter throughout the live-tweeting of each parade broadcast
Fiesta® San Antonio 2019
Winner of the 2020 PRSA Del Oro – El Bronze Award
The Fiesta® San Antonio Commission Inc. is a non-profit, volunteer, self-supporting organization that plans, promotes, coordinates, and preserves Fiesta® San Antonio in San Antonio, TX. Fiesta® has grown into an 11-day festival, celebrating San Antonio’s rich and diverse cultures with over 100+ events.
With over 100+ events happening throughout the 11-days, Fiesta® was not actively engaging with their core audience demographics on Social Media. Christina of SBG was brought on as their lead social media strategist to achieve these goals: increase reach & engagement, and drive traffic to social media platforms.
7.3 million
impressions on all three of their social media platforms during the month of April.
67K
people engaged on their social media platforms during the month of April.
334.9K
video views on Facebook from Sept 2018- April 2019.
477.7K
people reached during Influencer takeovers
19K+
organic audience growth on Instagram account from Sept 2018-April 2019
17.8K
profile views on Instagram in the 10 days of their festival.
Hustle + Socialize- 2019
Christina of SBG was brought on as their lead social media strategist to achieve these goals: increase brand awareness, ticket sales, and activate on-site real-time social media coverage during the conference.
7.5K
total Instagram engagements in six months. A 15% increase from Hustle + Socialize 2018.
40K
people reach on Facebook events. H+S has only been promoted through organic, unpaid advertising
#HustleSocialize19
had over 235 posts and reached a total of 37.6K users. During the conference, the social media team executed real-time social media which their Instagram coverage had over 40K impressions.
87%
of ticket sales are from adults in the 25-35 age group.
2.1K
profile views on Instagram during June 20-June 23, 2019 event time frame.
15%
Instagram Follower Growth in under 6 months
Merkaba San Antonio- Grand Opening 2018
Merkaba is San Antonio’s newest nightlife spot located on the San Antonio River Walk. Brought you to you by the founders of Howl at the Moon, LLC, Merkaba is the premier cocktail lounge & nightclub.
Christina of SBG was brought on as their lead social media strategist to achieve these goals: Launch and activate social media channels, develop a social media influencer campaign, execute real-time social media coverage during the grand opening.
8.2K
Instagram Profile Views during their grand opening week.
14.6K
reach on Facebook & Facebook events during grand opening social media campaign
2.1K
Organic Growth on Instagram during the grand opening social media campaign
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