Fiesta’s content strategy earned relevant and authoritative brand mentions which boosted their social media engagement, totaling 371K engagements on all three platforms, Facebook, Twitter and Instagram in 8 months, a 335.7% increase from Fiesta 2018.
Engaging Instagram Stories and Instagram content earned Fiesta a total of 17.8K profile views on Instagram April 18- April 28, the 10-days of their festival.
Through an influencer marketing campaign, we were able to produce user-generated content through Instagram Story Takeovers. During the 10-days, Seven influencers took over the Fiesta Instagram account for one event to produce real-time engaging content. Their takeovers showcased behind the scenes coverage and a fresh perspective on certain Fiesta events. The takeovers gained hype and traction from our fans as well as theirs. Through the takeovers, we were able to reach 473K people, collectively.