Fiesta San Antonio 2019

Case Study for Fiesta San Antonio 2019

Project Work: Monthly Social Media Strategy & Management, Monthly Content Marketing Strategy & Execution, Content Marketing Strategy- 10-Day Festival, Engagement Management & Critical Response Planning, Graphic Design, Photography, Monthly Analytic Reporting & SWOT Analysis, Project Analytic Reporting, Influencer Marketing, On-Site Real Time Event Coverage.

Summary: Tangential social media strategy & content and influencer marketing campaigns earned my client 14.3 million impressions on all three of their social media platforms from Sept 2018-April 2019. 7.3 million impressions on all three of their social media platforms during the month of April, their festival month.

Synopsis

 

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Fiesta’s content strategy earned relevant and authoritative brand mentions which boosted their social media engagement, totaling 371K engagements on all three platforms, Facebook, Twitter and Instagram in 8 months, a 335.7% increase from Fiesta 2018. 

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Engaging Instagram Stories and Instagram content earned Fiesta a total of 17.8K profile views on Instagram April 18- April 28, the 10-days of their festival. 

Through an influencer marketing campaign, we were able to produce user-generated content through Instagram Story Takeovers. During the 10-days, Seven influencers took over the Fiesta Instagram account for one event to produce real-time engaging content. Their takeovers showcased behind the scenes coverage and a fresh perspective on certain Fiesta events. The takeovers gained hype and traction from our fans as well as theirs. Through the takeovers, we were able to reach 473K people, collectively. 

 

 

Results: 

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17.8k profile views on Instagram in the 10 days of their festival.

167K engagements during the month of April.

334.9K video views.

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62.4K engagements on Twitter in the month of April.

A 19K+ organic growth on their Instagram account from Sept-April.

7.3 million impressions on all three of their social media platforms during the month of April.

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