I’d never been to the most magical place on earth until recent. I was mesmerized by the many levels of sophistication at every point of the customer experience. When you’re at Disney World, the difference is made in the details. My visit gave me some key insights about business and marketing.
Here are 10 things that Disney World can teach you about business and marketing.
1. Create Magic From The Start
For our trip, we stayed at Disney’s All-Star Movie Resort. All the design elements were Instagram worthy. Each section had on-site activations that allowed guests to snap a picture and create a memorable experience right from the start. Plus, that’s free marketing for the resort!
2. Personalize The Experience
About a week before we got to Disney, we received a package in the mail that contained our magic bands. The box was branded and had our names plus social media hashtags so we could post about our future trip. When it comes to personalization, let’s think about how we can uniquely make our customers feel part of our brands even before they arrive.
3. Keep It Hassle-Free
At the resort, we didn’t have to get check-in done. The MyDisney app had all the information to go directly to our room and open the door with our magic bands. The magic bands also granted us access to the parks and rides. Think about what’s the easiest way to help your customers without any hassle.
4. The Power of Purchase
Of course, you can buy anything at Disney with your magic band as long as you knew the 4 digit-pin that only you knew. Let’s think about how we can make our customers feel unique in each of their interactions, even when it comes to payment.
5. Branding Beyond a Logo
Walking around Disney world, there’s a lot of branding with the iconic characters but what you don’t see a lot of is the actual Disney logo. One thing the parks do well is to immerse people in the Disney magic without flashing the brand. People buy so much Disney merchandise because they feel like they’re part of the story.
6. Be a Trusted Advisor
The buses were right outside our resort to take us down to anywhere else we wanted to go to Disney World. The fast passes on the Disney app made it super easy to find which ride you needed and where you need to be for pickup. Let’s think about each of our customer’s journeys- are we the trusted advisor to guide them on the right path?
7. Impressions Matter
The entire time we were at Disney, everyone had a smile on their face and created conversation after reading the buttons we were wearing. For companies of any size, let’s think of ways to delight our customers in ways never done before.
8. Teamwork Makes The Dream Work
It’s so important to remember that it’s not about sales, marketing, customer success, engineering or any of the company functions working in silos: it’s about #OneTeam that delivers incredible experiences to our customers.
9. Create “wow” Moments
Technology has changed the way we experience things. One of my favorite “wow” moments was riding Avatar’s “Flight of Passage,” ride at Animal Kingdom. The ride is one of the most exhilarating and impressive attractions Disney has ever built. “Flight of Passage,” is a 3D flying simulator attraction that allows guests to take flight on a native mountain Banshee and soar across the landscape of Pandora. Let’s think about how to create at least one moment every so often that will make our customers stop for a moment and say, “Wow! That’s just amazing!”
10. It All Comes Down To You
Just in the way I love what I do for a living and give it my all every day, it comes down to you and your energy to make magic happen.
About Christina: Christina Jovanna Olivarez is a social media strategist, Owner of The Social Butterfly Gal & Co-Owner of Hustle + Socialize. Christina works with your brand to provide the strategy, tactics, comprehensive framework, and solutions you need to attract high-performing engagement on social media platforms consistently. Follow Christina on Instagram @TheSocialButterflyGal.
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