With over 500 million active users, Instagram Stories is an excellent way for businesses to connect with new audiences, boost engagement, and even drive more sales!

But if you’re looking to use Instagram Stories to get more followers and grow your reach, you’ll need a game plan.

In this blog post, I’m sharing three reasons why you should create a storyboard for your Instagram Stories with examples.

Reason 1: To Tie Your Instagram Stories Back to Your Brand Goals

When you’re creating your Instagram Stories strategy, everything you post should come back to your brand goals.Your goals for each Instagram story can include things like build awareness, drive sales, or simply letting your followers know you’re listening!

Reason 2: To Make Sure Your Instagram Stories Follows a Strategic Plan

One of the most important parts of building your Instagram brand is posting with a plan. This is where you get to be a storyteller and help bring to life your brands story. A great way to start building your story concept is by starting with a single angle and building from there. Your angle could include a company update, holiday, product launch, new blog post, or anything else you’d like to share with your followers.

Reason 3: To Get Your Audience to Engage with Your Brand

Creating a storyboard for your Instagram Stories helps you to put engaging content into action. When you have a plan, you can map out when you will use the Poll feature, Quiz feature, Questions feature and add music.

Here are some great examples of Instagram Stories that were created through a storyboard.


H&M used their Instagram Story to push traffic to their website for their latest shoe trends



Airbnb used their Instagram Story to help their customers with design tips.








Want to learn more on How to Create a Storyboard for Instagram Stories? Book a workshop with me!


The Social Butterfly GalAbout The Social Butterfly Gal: I’m Christina Jovanna Olivarez, founder of The Social Butterfly Gal. I’m a social media strategist & consultant, online marketing expert, & community builder. SBG helps to create hype for your event & brand by providing the strategies, tactics, comprehensive framework, and solutions you need to drive attendance and consistently attract high-performing engagement on social media platforms. I’m also the co-founder of Hustle + Socialize, a conference & community for women entrepreneurs. In between the sips of coffee and social media notifications, you will find me living up to my brand name; being a social butterfly; attending various networking and local events around San Antonio, TX. Follow me on Instagram @TheSocialButterflyGal

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