The goal was to get 120 women together for a conference in 60 days, and we accomplished that. How did we do that? We achieved it through having effective social media strategies. The first ever Hustle + Socialize, a conference for women who mean business, took place on Saturday, June 23 in San Antonio. I along with co-founder Michelle Vallejo, had 60 days to launch a new brand, gather speakers, pitch to sponsors & bring together 120 women for this inspirational day. So how did we accomplish this? In this post, I will share the organic digital strategies we put into effect that helped us have a successful first-time women’s entrepreneur conference and the results that followed.
1. Capitalizing on video marketing
From the end of March to early April, we were using “Curiosity Marketing” techniques. Curiosity Marketing is about building authentic connections and adding a little bit of mystery to keep your audience interested in your content. (Social Media Examiner has a great podcast all about curiosity marketing. Click here to check it out) Once we established the curiosity, we went LIVE on Facebook to announce that a conference was happening. From there we launched a Facebook event, began early bird ticket sales and continued to go live, using video marketing to build relationships. We sold out on our early bird tickets within two weeks of our launch date.
Here are a couple of stats as to why you should tap into video marketing!
97% of marketers say video has helped increase user understanding of their product or service.
76% say it helped them increase sales.
95% of people have watched an explainer video to learn more about a product or service.
81% of people have been convinced to buy a product or service by watching a brand’s video.
2. Using Micro-Influencer Marketing
Since Hustle + Socialize is brand new, we knew the challenging part would be to sell without having a proof of concept. Once early bird tickets were sold out, we tapped into the power of influencer marketing. Our speakers have fantastic networks. So when it came down to help us with general admission ticket sales, we knew our speakers would bring their A-Game. Each time, we announced a new speaker, we provided them with a graphic to share on their social media platforms. When they announced that they were speaking, many of their followers tagged other followers and shared the graphics. We had about 16 speakers and each of their graphics hit close to 2K reach. The power was in the fact that these women had loyal followers who not only wanted to attend but also wanted to be part of this hustlin’ community.
Here are a couple of reasons why you should use micro-influencer marketing
- Micro-influencers will advocate, recommend and share brands and products.
- They have influence and can drive friends & followers to take the desired action.
- They are loyal! Customers are far more likely to trust their friends over paid ads.
3. Real-time social media coverage
Social Media helped promote the conference, but real-time coverage helped us get our name out there. During the conference, we encouraged all attendees to share their posts on Instagram and Twitter with the hashtag #HustleAndSocialize. From Saturday, June 23 to Thursday, June 28, the hashtag generated over 72, 730 impressions. We had over 1,027 profile visits in under five days. And we received over 10K impressions in under seven days.
Want to know more about Hustle + Socialize? Visit hustleandsocialize.com
Are you a female entrepreneur or establish brand looking to transform your online presence? I have various ways we can work together! Learn how by clicking the button below!
About The Social Butterfly Gal: I’m Christina, founder of The Social Butterfly Gal. I’m a social media consultant, online marketing expert, & community builder. I help passionate women entrepreneurs, marketing teams and CEO’s who have an online presence achieve greater visibility. In between the sips of coffee, social media notifications and writing, you will find me living up to my brand name; being a social butterfly; attending various networking and local events around San Antonio, TX.