Many businesses utilize Facebook as part of their marketing strategy. According to Hootsuite, A whopping 95.8 percent of social media marketers say Facebook delivers the best ROI among the social networks. But in today’s day and age of Facebook’s algorithm always switching, the content you publish must be of high quality. And without quality posts, you won’t be able to achieve your business objectives.
In today’s post, I’m going to be sharing with you five Facebook posting tips you can start implementing right away to increase visibility.
Post Content that Educates, Entertains and Excites.
Publishing posts for the sake of updating your Timeline isn’t a good approach when it comes to maintaining a successful content strategy. Your posts should provide value. Instead, focus on creating content that’s educational, entertaining and creates conversation.
Use Clear Call to Actions
Once you’ve created quality content, the next step is telling your audience what you want. Do you want them to share your article? Comment? Click on a link to your website? According to MakingProfits.com, posts that include the word “share” receive almost twice as many social actions (comments, likes, and shares) compared to those that don’t. Just make sure that your call-to-action aligns with the copy included in your post. Needing more help with CTAs? Click here for my blog post, “Tips for Writing Effective Call to Actions on Social Media”
Don’t Overly Promote
Facebook is, without a doubt, a powerful marketing and sales tool, but not every post you publish needs to revolve around selling. The algorithm is built on rewarding posts that get engagement that’s centered around community and conversation. Your Facebook Page should be about your business and products, but when crafting your content strategy, remember the 80/20 rule—80% of your updates should be social.
Caption Your Videos
Here are some stats about Facebook Video from SproutSocial:
important Facebook stats relating to video include:
- 85% of Facebook users watch videos with the sound off,
- Captioned video ads can increase video view time by an average of 12%
- 80% of users are annoyed when videos auto-play sound, and it gives them a negative impression of your brand.
The takeaway here is to make sure your videos don’t need sound in order to be understood. Taking a little time to add captions could mean the difference between whether or not your Facebook videos get viewed.
Tag other pages
According to Sprout Social, tagging other Pages puts your content in front of users that might not follow you, thus increasing your reach. If you tag another Page, there’s a chance that post will appear in the News Feed of someone who Likes the Page that’s being tagged. It also gives you an organic boost when it comes to Facebook’s algorithm.
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About The Social Butterfly Gal: I’m Christina, an event + social media strategist helping local businesses & lifestyle brands strategize + generate a buzz online! In between the sips of coffee, social media notifications and writing, you will find me living up to my brand name; being a social butterfly; attending various networking and local events around San Antonio, TX.