Welcome to the blog
Looking for something specific? Pick a category!
Micro-Influencers 101
Hubspot defines a micro-influencer as individuals who have between one thousand and ten thousand followers on social media.If you’re thinking about including micro-influencers in your 2020 social media marketing strategy, here are a couple of things to consider before...
Dos and Don’ts for Responding to Negative Comments
Social media is a great way to communicate with your customers. But what happens when the conversation turns negative? In this video, I'm sharing dos and don't when it comes to responding to negative comments on social media.About Christina: Christina Jovanna Olivarez...
Mistakes To Avoid On Instagram Stories
86.6% of Instagram users post to their Instagram Stories. More people watch stories than scrolling through their feed. It's important to quickly capture the attention of those who watch your stories. There are many don'ts and mistakes people make when it comes to...
Instagram Hashtag Strategy Tips
Instagram hashtags are still effective, even in 2020!According to Later, A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Let's dive into some hashtags tips that will help you improve your Instagram engagement and...
How To Find The Right Types Of Content To Share
Are you struggling with content creation? Here’s a #SocialMediaTip for you, ask yourself WHY do people follow you! Today I’m sharing several best practices to take when figuring out how to plan contentAbout Christina: Christina Jovanna Olivarez is the Founder of The...
Three Categories To Audit When Auditing Your Instagram Account
Don’t know where to go with your content moving forward? Here’s a #SocialMedia tip, audit your accounts. Take some time to look at your analytics in these categories: audience, content performance, and HashtagsAbout Christina: Christina Jovanna Olivarez is the Founder...
A Complete Guide to Facebook & Instagram’s New Features – Spring 2020
To help small businesses navigate through COVID-19 shutdowns, Facebook, and Instagram (which is owned by Facebook) has recently added new features. These new features have been or are slowly rolling out to all accounts within the next couple of weeks. In this post,...
User- Generated Content 101- What Is it and How to Use It
User-Generated Content is one of the most popular forms of content on social media. What is User-Generated Content? User-Generated Content (UGC) is content such as photos, videos, testimonials, reviews, etc, produced by the brand's audience rather than the brand...
FREE Social Media Tools Your Brand Should Use Right Now!
One thing is sure; your brand must have a social media presence. If you're a small business, managing social media with a small team, you might find it challenging to find software and tools that are cost-effective. Here are several must-have tools that are entirely...
How to Tweak Your Social Media Messaging During A Crisis
Social Media can help expand the reach of your message. A social media strategist has experience piecing together content for each platform and knows how to map out your messages strategically. But what happens when your brand finds itself dealing with a crisis? Take...
